Why We Don’t Use Liquid Smoke (And Never Will)
In the world of barbecue, not everything smoky comes from a fire.
Some BBQ spots—especially chains or high-volume kitchens—rely on a shortcut called liquid smoke. It’s a bottled flavor enhancer designed to mimic that deep, wood-fired smokiness without the time, wood, or skill it takes to do it right.
So… what is it exactly?
Liquid smoke is made by burning hardwoods, capturing the smoke, and condensing it into a liquid. The result is a chemical cocktail that includes things like guaiacol and syringol (the molecules that make smoke taste like smoke), along with trace amounts of acids, alcohols, and sometimes additives or preservatives. Brands like Wright’s or Colgin are the most common—you’ll find them in marinades, sauces, and even supermarket meats.
But at 2Fifty BBQ, we don’t play that game.
We believe the only way to create true smoke flavor is the old-fashioned way—with wood, fire, patience, and hustle. Every brisket we trim by hand. Every pit we light with real wood. Every bark you bite into? Earned, not bottled.
Because no liquid can match the taste of real combustion. No shortcut delivers that signature crust or deep smoke ring. And no chemical compound can replace the soul of true BBQ.
As we say around here:
All wood? All good.